Course curriculum

  • 1

    Intro & Theory

    • Welcome Video

    • The Fogg Behavior Model

    • Some Conversion Math
  • 2

    Leveraging kvCORE's Conversion Tools & Features

    • Conversion Features Intro Video

    • Configuring kvCORE's Behavioral Automations

    • Configuring Automatic Property Search Alerts

    • Using kvCORE's "Calling" Features To Convert Contacts (Part 1)

    • Prompting Contacts with Mass Texts & Emails

    • Smart Campaigns Overview

    • Converting Contacts By Sending Them To Your kvCORE Blog Posts

    • Using 3rd Party Solutions To Convert Your Leads
  • 3

    Retargeting

    • Retargeting Section Intro

    • What Is Retargeting

    • Why Is Retargeting So Important

    • How To Find Your Facebook Pixel

    • How To Find The Google Global Snippet

    • How To Install The Facebook Pixel On kvCORE

    • How To Create Facebook Custom Audiences

    • How To Create Google Ads Retargeting Audiences

    • How To Run Your First Facebook Retargeting Ad

    • How To Run Your First Google Display Retargeting Ad
  • 4

    Specific Examples

    • Section Intro

    • How To Follow Up On Property Boost Leads

    • kvCORE Email Marketing Webinar

    • "Power Scripts" For Real Estate Lead Follow Up

    • Webinar: Using Bridge Pages To Convert More Real Estate Leads Into Conversations & Closings

    • Video Conversion Tactics Webinar

    • How To Follow Up On Facebook Lead Form Ads

    • Pay Per Click Lead Follow Up Webinar

    • How To Use Webhooks To Make kvCORE Talk To 3rd Party Applications

    • Converting Leads With Follow Up Postcards In the Mail (Webinar)

    • Faebook Retargeting Webinar

    • General Conversion Tactics Webinar

  • 5

    Additional Resources

    • Need More Contacts To Use This Stuff On? :)